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Our Story

Secret Recipe Founded in 1997,  renowned for its extensive range of fine quality gourmet cakes. It has since evolved to become one of the fastest growing lifestyle cakes and café chain in the region with over 440 café outlets to date. Secret Recipe Cakes & Café’s concept can be found in prime urban locations and shopping malls in major cities in the region including Malaysia, Singapore, Indonesia, Thailand, Brunei, Maldives and Bangladesh.


Secret Recipe offers a friendly and personalised full-service dining experience for customers and incorporates a modern contemporary and vibrant interior concept with comfort ambience, and great food. It provides a great respite for customers to enjoy good food and quality time with friends, family or associates, after a long day at work.


Ultimate Dining Experience Like No Other.
Your culinary journey awaits you

Secret Recipe promises a value lifestyle proposition of great variety and quality food at affordable prices. The uncompromising quality of food and desserts using quality ingredients, coupled with moderate pricing, has created a new lifestyle cult, comprising of a loyal base of food and cake lovers.

Secret Recipe Recognition



Malaysian Business of The Year By Star Outstanding Business Awards Male Entrepreneur of The Year Outstanding Achievement 


Best Brand Platinum Award By Star Outstanding Business Awards Best In Marketing Platinum Award 2018 


Superbrands Malaysia’s Choice By Superbrands Malaysia CIMB

 Sin Chew Regional Excellence Awards 


MRCA International Exponential Growth Award 2020 Most Outstanding Malaysian Brand 2019 


Brand Of The Year Award 2018-2019 By World Branding Awards

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